TBCo x Jo-Ann Alari: A Dreamy Weekend in the Scottish Highlands
At TBCo, we believe in slowing down, wrapping up, and finding beauty in the details- whether that’s in our favourite pair of pyjamas, perfectly crafted bedding, or a moment shared in the Scottish countryside with wonderful people.
To celebrate the launch of our SS25 Sleep Collection and our fresh move from tartanblanketco.com to TBCo.com, we gathered some of our favourite women from all over the country for a truly magical retreat in Dunkeld, Scotland hosted by fashion content creator, our go-to outfit inspiration and friend of the brand, Jo-Ann Alari.
The Place
Set in the foot of the Highlands, The Taybank was the perfect backdrop. Known for its rustic charm, local food, traditional folk music, and even a riverside sauna, the hotel captured the cosy, slow-living energy that Scotland does best. The village of Dunkeld itself is full of artisan bakeries, forest walks, and that kind of peaceful beauty you don’t quite forget.
The People
We were joined by some incredible creatives across the UK including: Jo-Ann Alari (@joannalari), Hayley Buchanan Daines (@hayley.b.daines), Louisa Hatt (@louisahatt), Oliva Purvis (@livpurvis), Kerry Walker (@kerryawalker_), Bekah (@bekaontoast), Zanny (@azandembhele), Charlotte Jacklin (@charlottejacklin).
From the moment they arrived, each guest stepped into the cosy and colourful world of TBCo. Their rooms were stocked with bedding, pyjamas, wash bags and towels from our brand new sleep collection.
This trip was all about slowing down and being together. Guests eased into the afternoon with nourishing facials from @thelymphaticfacialist, explored Dunkeld’s oak forests and bakeries, and then cosied up for a candlelit dinner previewing our SS25 Summer Collection- including the new co-ord sets, caps, T-shirts, and vests. The lilac striped set and new caps were clear favourites.
The next morning, everyone woke to Pilates with @rosie_bryson_. It was the kind of morning that felt like a reset: nourishing, grounding, and full of gentle joy.
A Moment to Remember
We’re so proud of what this brand has grown into- and even more proud of the community that surrounds it. It meant the world to have inspiring women all around one table, catching up, sharing stories, and celebrating just how far we’ve come.
To everyone who joined us: thank you for making it magic. And to those following along- we’re just getting started.